Google Analytics
Stable
Traffic sources
Sessions
Prior
5,000
Last
4,960
−0.8%
For growing companies
Understand how the business is performing, and what deserves attention.
Lytically connects the systems you already use and keeps the definitions that explain the numbers.
Evidence
Traffic, paid clicks, and deal volume held. Reported revenue fell from $184k to $112k.
Context
Revenue is counted when the invoice is issued. A $68k renewal was invoiced on Monday instead of Friday.
Reading
Most of the gap is timing. Recount the weeks before changing acquisition spend.
Sample figures. The full walkthrough is below.
The gap
Each system holds a different part of the week.
A company can have an accurate view of traffic, an accurate view of ad spend, and an accurate view of the pipeline, and still lack an account of why the business result changed.
The definition of a qualified opportunity, the rule for when revenue is counted, and the reason a campaign was paused usually live somewhere else: a document, a note, or someone who was in the meeting.
Google Analytics
Sessions, landing pages, and on-site behavior
Google Ads
Spend, campaigns, and the queries ads matched
Google Search Console
Organic queries, clicks, and pages
HubSpot
Pipeline, deals, and reported revenue
Often somewhere else
Qualification rules, revenue timing, goals, and the decision that explains last week’s change.
Reported revenue can move while traffic, search, and deal volume stay steady. The reason may sit in an invoicing rule or a decision that never entered the CRM. The investigation below follows one question across those pieces.
Illustrative investigation
Why did revenue fall last week?
An AI tool asks the question and uses Lytically. Figures are illustrative, not a customer result.
Lytically uses
- Traffic sources
- Search performance
- Campaign performance
- Deal performance
- Revenue definition
Measured evidence
Prior week → last week
Google Ads
Stable
Campaign performance
Paid clicks
Prior
1,010
Last
990
−2.0%
Google Search Console
Stable
Search performance
Organic clicks
Prior
1,190
Last
1,220
+2.5%
HubSpot
Stable
Conversion funnel
New opportunities
Prior
42
Last
43
+1
HubSpot
Stable
Deal performance
Won deals
Prior
18
Last
17
−1
HubSpot
Changed
Deal performance
Reported revenue
Prior
$184k
Last
$112k
−39%
Acquisition and deal volume are broadly steady. Reported revenue is the only material movement.
Business context
Confirmed Tuesday
Revenue recognition
Revenue is reported when the invoice is issued. A $68k enterprise renewal scheduled for Friday was invoiced on Monday.
- Source
- Customer-maintained definition
- Scope
- Weekly revenue reporting
- Status
- Supplied context · open to correction
AI interpretation
Most of the fall is timing, not weaker demand.
- Supported reading
- Traffic, search, paid acquisition, opportunities and won-deal volume held. The delayed $68k renewal accounts for most of the $72k gap.
- Why it matters
- Cutting acquisition spend would answer the wrong problem if the movement is mainly reporting timing.
- Next check
- Recount both weeks with the renewal in its intended period before changing spend.
- Limit
- This does not rule out a smaller change in deal mix.
Evidence ≠ context ≠ inference
The offering
One place for the systems, the definitions, and the investigation.
An investigation needs the measurements, the context that explains them, and a way to use both. The Lytically Platform is the software that holds those together.
Connected systems
Analytics, advertising, search, and CRM already hold part of the answer. Lytically uses the analytical capabilities those systems expose, such as traffic sources, search terms, and deal performance.
Maintained context
Goals, qualification rules, revenue timing, and the reason for a recent decision stay on record, with a source, so they can be reviewed and corrected.
Analytical capabilities
A compatible AI tool can call those capabilities and the context that applies. The revenue example above keeps measured evidence, supplied context, and the AI reading separate.
The Lytically Platform
Self-managed customers and managed customers use this same software. Compatible AI tools investigate from it.
Self-managed
Run the Platform yourself
A complete way to use the software. You choose the systems, record the context, and investigate from the AI tool you already use.
- Systems. Connect the ones you want Lytically to reach.
- Context. Record the goals, definitions, and rules the numbers depend on.
- Investigation. Ask from ChatGPT, Claude, or another compatible tool.
- Routines. Add one when a question should be checked on a schedule.
Managed Lytically
Have Lytically set it up and keep it current
An ongoing service, priced separately. Lytically helps with setup and stays involved as systems and definitions change. You still decide which goals, definitions, and sources are authoritative.
- Systems. Connect and configure the systems that belong in an investigation. Custom connection work is agreed when a standard connection is not enough.
- Context. Establish how the company defines revenue, qualification, and the decisions that explain a change. Unsettled definitions stay visible.
- Upkeep. Review and update that context as decisions change, and correct it when the company has moved on.
- Operation. Help keep integrations and analytical capabilities working as the connected systems change.
- Use. Support ongoing investigation on the Platform, including Routine design where the engagement includes it.
Explore the Lytically Platform for the connections, the analytical tools, and how compatible AI tools reach them.
Routines
The same investigation, on a schedule.
Give Lytically a recurring analytical instruction. Each run looks at current evidence in the context of how the company operates. That is a fresh investigation, not a scheduled dashboard export.
Platform add-on · priced separately
Example instruction
Every Monday
Investigate last week’s business performance and tell me what deserves attention.
Optional Platform add-on
Recurring investigation without reopening the question yourself.
01Every Monday
The instruction runs on schedule.
02Investigate again
Lytically checks the relevant connected systems.
03Read a fresh finding
The report is saved on the Routine.
Investigating from ChatGPT or Claude does not require Routines. Routines are for questions you want checked again without starting them yourself. A run uses the connected systems already available on the Platform. Routines are not included in Starter, Growth, or Business.
The operating work
An alternative to assembling an analytics function.
Companies usually answer these questions by hiring analytical help, connecting systems, agreeing definitions, and often standing up another place to store the data. You can keep the databases, vendor tools, and people you already have.
01
Hiring and maintaining analytical expertise
Someone still has to notice what changed and decide whether it matters. Lytically gives the AI tools you already use a shared place to investigate, with the definitions the company has recorded. The judgment about what to do next stays with the business.
02
Connecting and maintaining business systems
Supported systems expose a defined set of analytical capabilities. Keeping those connections useful is part of operating Lytically, on your own or with help.
03
Keeping metrics and definitions consistent
Definitions drift when they live in a document, a note, or someone’s memory. Lytically can hold the current rule, with a source, and that rule can be corrected when the company changes it. The record remains context to weigh, alongside what the systems measure.
04
Operating supporting analytical infrastructure
Investigations run from the connected systems through those capabilities. A warehouse, database, or other vendor tool you already pay for can stay in place.
05
Repeatedly investigating business performance
A standing question can be investigated again when the period changes, using current evidence and the context that still applies. That scheduled investigation is available as the Routines add-on.
Questions
Fit, alternatives, and cost.
ChatGPT, Claude, data platforms, a warehouse, and an in-house team can each be the right setup. These answers say where Lytically fits, and where another approach may serve you better.
Can I achieve the same result with just ChatGPT or Claude?
Potentially, yes. It depends on your data, how you plan to use it, the people available to set it up, and how much time you want to spend.
ChatGPT and Claude already connect to many business applications. Not every system has a ready-made connector or MCP server. Some integrations also need extra infrastructure or a specific hosting environment, which makes ongoing automation harder to maintain.
Someone still has to keep business definitions and context consistent across investigations. If you have the technical resources and the time, building your own setup can be the right choice. The free Blueprint Call can help you look at the options, including implementing a solution yourself.
How is Lytically different from Supermetrics or Windsor.ai?
Supermetrics and Windsor.ai are useful platforms for connecting systems and working with the data those systems hold. If you already have the expertise and the resources to manage your analytics, they may be exactly what you need.
Lytically keeps purpose-built analytical capabilities and business context together, so an investigation can use the measurements and the definitions that explain them. Routines repeat that kind of investigation on a schedule. Managed Lytically is available when you want the implementation and the ongoing operation handled with you.
It is built for growing businesses that want reliable answers and practical support with that work.
Do I need to use Managed Lytically?
No. The Lytically Platform is for businesses that prefer to manage their own integrations, business context, and analytical workflows.
Managed Lytically is optional. It is for customers who want help implementing, configuring, and maintaining the setup.
Both approaches use the same Platform. You choose how much of the ongoing work to handle yourself.
Do I need a data warehouse or an existing analytics team?
No, not for every company.
Lytically works with business systems directly, through purpose-built analytical capabilities. You can get started without building a traditional data warehouse. Some reporting requirements still need a warehouse or another store.
If you already have an analytics team or data infrastructure, Lytically can work alongside it. The right approach depends on your systems, the reporting you rely on, and the questions you need answered.
How long does it take to get started?
That depends on the systems you use, how involved your business definitions are, and whether you implement Lytically yourself or with Managed Lytically.
For some businesses, the initial setup is a modest amount of work. Others need additional integration work, or help establishing business context that holds up in an investigation.
The free Blueprint Call is a chance to talk through your requirements and identify a practical starting point.
How much does Lytically cost?
The Lytically Platform is a subscription. Routines, for recurring investigations, are an optional add-on and are not part of the base subscription. Managed Lytically is priced separately, according to the support you need.
What you pay depends on the capabilities and integrations you need, and on how much of the ongoing work you want handled. If Managed Lytically is part of the conversation, that scope is discussed before an approach is recommended.
The Blueprint Call is free. A Blueprint engagement and any implementation work are scoped separately from that call.
How to start
Start with a conversation about your business.
The Blueprint Call is free. You speak with someone at Lytically about your systems, the definitions behind the numbers, and whether the product fits.
A Blueprint engagement, implementation, and Managed Lytically are scoped separately from this call. They come afterward, and only if they are useful.
What the call covers
- The systems that hold traffic, advertising, search, and pipeline.
- The definitions and rules those systems do not store.
- The performance questions you keep reopening.
- Whether Lytically is a fit for those questions.
Book a free Blueprint Call.
Talk through the systems you use and the questions you want answered.