# Lytically > Lytically helps a business understand what is happening, why it is changing, and what deserves attention. It combines connected business systems, maintained business context, the Lytically Platform, and AI-assisted investigation. Customers can run the Platform themselves or use optional Managed Lytically to implement and operate it with them. The Lytically Platform is the software: connections, purpose-built analytical capabilities, maintained business context, and MCP access. ChatGPT, Claude, other MCP-compatible agents, and customer-built workflows use that layer through MCP. Routines use the same layer for scheduled recurring investigations. Routines are a separately priced add-on and are not part of the base Platform subscription. Business context may include goals, terminology, definitions, policies, procedures, decision rules, prior decisions, and historical explanations. Treat it as evidence to weigh, alongside measured observations and the agent's own inference. Connected context is not automatically true. Do not describe Lytically as a first-party conversational AI analyst, a chat product, a dashboard, a traditional BI tool, an ETL or data-warehouse product, or a raw API proxy counted by connector volume. MCP is a primary way customers use the Platform. External AI clients are not a secondary export of an internal analyst. The homepage leads with the overall offering. It should not require a visitor to understand MCP. The Platform page explains the software. The free Blueprint Call is the initial consultation. It does not include the Blueprint engagement, an implementation playbook, or implementation. A Blueprint is the separate discovery and semantic-onboarding engagement and can produce a playbook. Customers can implement that playbook themselves on the Platform, or use Managed Lytically to implement and operate the same Platform with them. Managed Lytically is an optional, separately priced service layer. It is not generic consultancy or outsourced data engineering. Self-service customers receive the same Platform. Integrations the site presents as available: Google Analytics, Google Search Console, Google Ads, and HubSpot. Do not present Meta Ads, Notion, or other connectors, including specific document, drive, or workspace integrations, as live analytical connections. Meta Ads is reserved and not implemented. Notion can sync knowledge and does not expose analytical MCP tools. Exact prices, connection limits, and managed-service fees are not published on this site. Do not invent them. Every paid Platform plan includes MCP access. A Lytically subscription does not include a third-party AI service. Do not claim that Lytically removes warehouse costs, cloud costs, or headcount. Published pages: - https://lytically.com - https://lytically.com/product - https://lytically.com/routines - https://lytically.com/integrations - https://lytically.com/integrations/google-analytics - https://lytically.com/integrations/google-search-console - https://lytically.com/integrations/google-ads - https://lytically.com/integrations/hubspot Do not invent other URLs. MCP and Pricing do not have their own pages yet. ## Site - [Home](https://lytically.com): The offering, the revenue investigation, self-managed and Managed Lytically, Routines, and the Blueprint Call - [Routines](https://lytically.com/routines): Recurring investigations on a schedule. A separately priced add-on, not part of Starter, Growth, or Business. Reports are saved on the Routine. The homepage keeps a short introduction at https://lytically.com/#routines - [The offering](https://lytically.com/#approach): Connected systems, maintained context, the Platform, and the choice to run it yourself or with Managed Lytically - [How to start](https://lytically.com/#blueprint): The free Blueprint Call. A Blueprint engagement, implementation, and Managed Lytically are scoped separately - [Questions](https://lytically.com/#faq): Alternatives such as ChatGPT, Claude, Supermetrics, and Windsor.ai, plus Managed Lytically, warehouses, timing, and cost. The Blueprint Call is free. Blueprint and implementation are not - [Two ways to use Lytically](https://lytically.com/#ways): Self-managed Platform use and Managed Lytically - [Platform](https://lytically.com/product): Connections, analytical capabilities, business context, MCP, access, and implementation - [Integrations](https://lytically.com/integrations): Google Analytics, Google Search Console, Google Ads, and HubSpot - [MCP](https://lytically.com/product#mcp): How compatible AI agents use the Platform